Marsha E. Friedman

Leadership Coach

Marsha FriedmanMarsha is an Executive/Leadership Coach and OD Specialist for ELP. Marsha came to ELP with a graduate degree in Organizational Leadership from Fort Hays State University and an undergraduate degree in Accounting from Miami University in Oxford, Ohio. Also in her quiver are certifications in Myers Briggs, that of Master Trainer, and Grant Proposal Writing.

In many ways, Marsha was long a consultant before ever stepping through the ELP portal. With over 30 years at Diebold Nixdorf, a Fortune 500 firm, Marsha enjoyed a broad range of experience from finance to customer service and from operations to organizational development. As an internal consultant and learning & development leader, Marsha created an innovative performance management process that achieved measurable change and cultural transformation. She was also the chief architect of a career development program that created an internal talent pipeline, which increased employee engagement and decreased turnover rates. Marsha’s crowning achievement at Diebold Nixdorf was when she was a national account manager. Here, Marsha led implementation and operations of the company’s first nationwide multi-year service agreement with a major West Coast financial institution.

While in service to ELP, Marsha was involved in one of the largest enterprise contracts in ELP history. This engagement, which involved the building of simplified, strategic One Page Plans along with intensive and regular coaching, was the spark that a struggling, Midwestern power station needed to get off of sanction and increased oversight. As one of ELP’s leadership coaches on the ground, Marsha’s reputation quickly took off as one unafraid to ask and tackle hard questions and to roll up her sleeves to work with maintenance superintendents to senior leaders/managers.

Besides earning her stripes as an executive coach without peer, Marsha also likes to cook and eat good food, talk unabashedly about politics while drinking wine, and is quite active in her synagogue where she regularly volunteers.